Coldplay made sure fans understand that they will not be getting another upbeat pop record nor a Rihanna collaboration with their next album like Mylo Xyloto. They hinted what sonical direction they will take with their Hunger Games: Catching Fire song, Atlas. Then they released Midnight, a teaser track from their 6th record resembling Bon Iver's earthy and spacious sound. Today, the lead single Magic was released together with the announcement of the album title, Ghost Stories.
If you became a fan of Coldplay circa Parachutes, A Rush of Blood to the Head or X&Y era, you will be rejoicing with Magic's calm and soothing adult contemporary vibe. But if you became a fan during Viva la Vida or Death and All His Friends or Mylo Xyloto era, you might felt lost with the song's lack of instrumentation. I personally became a fan during the latter eras. Yes, I love mainstream Coldplay. Generally, I have always been a fan of loud music. It takes sometime before I comprehend how gorgeous a peaceful track is. With Magic, it didn't took me long to appreciate its goodness. Each of the instruments entered at the right moment and were given enough time to shine.
The song is typical Coldplay. It is an introspective allusion to an ex-lover whom Chris Martin is still in love with. The lyrics mirror a depressed nursery rhyme but worked perfectly with the hypnotic beat.
Magic is enchanting. It is a great single choice that takes us back to early 2000's when some of us tried our luck at love but lost.